Marketing strategy and fractional marketing director, Kenilworth and Warwick District
Nine years in marketing, from ad tech in New York, Denver and Tel Aviv to board-level strategy for brands like Deliveroo, Hyundai and Jaguar Land Rover, and now applied to businesses within a few miles of my house. The tools are the same: behavioural science, real data, and a refusal to spend money on things that cannot be measured.
The Devil's Advocate Strategy Audit
£350 (launch price, normally £1,000)
Half a day pulling your marketing apart. I will not tell you to spend more money. I will tell you where you are wasting the money you already spend. You get a written roadmap within five working days: what to stop, what to start, and what to measure. This is the best first step for most businesses. Buy it now in Packages.
90-Day Local Growth Plan
£1,250
Customer discovery interviews, a map of local demand for what you sell, a channel plan with budgets, and the measurement to prove it worked. Built for a business that wants a plan it can actually execute over a quarter, not a deck.
Customer discovery sprint
£900
Ten interviews with real customers, behavioural analysis, and a one-page summary of why they buy and why they do not. Owners are always surprised by this one. What people say they want and what they actually do are rarely the same thing, and the gap is where the growth is.
Behavioural Brand Positioning
£1,500
Positioning, messaging hierarchy, tone of voice and an identity brief for your designer, or a full visual identity built by me if you want one hand on the whole thing. I designed the Valley Sawmills brand from scratch: see the case study.
Fractional Marketing Director
£1,800 a month, two days a month, three-month minimum
A marketing director for businesses that cannot justify one full time. I own the plan, the suppliers, the budget and the numbers, sit in the room with you, and report to you like a board member would. Most useful for businesses between £500k and £5m turnover in Warwick District that have outgrown doing it themselves.
Book a free call
The first conversation is free and usually the most useful hour of the process. Tell me where you are and where you want to be.