If you do not know which channel produced your last ten customers, this is the first thing to fix. GA4, Google Tag Manager, call tracking, form and phone conversions, and a Looker Studio dashboard that shows enquiries by source in plain English. Everything else, from ads to SEO to your website, gets easier and cheaper once this is in place. One-off setup with a short handover call.
If you do not know which channel produced your last ten customers, this is the first thing to fix. GA4, Google Tag Manager, call tracking, form and phone conversions, and a Looker Studio dashboard that shows enquiries by source in plain English. Everything else, from ads to SEO to your website, gets easier and cheaper once this is in place. One-off setup with a short handover call.