Case study
Valley Sawmills
A brand, a website and an online firewood shop, from a blank page.
A family sawmill and firewood business that needed to look and sell like a modern business without losing what people liked about it. This one started with nothing on paper.
Brand first, then everything else
I designed the Valley Sawmills brand and visual identity from scratch, wireframed the website, then built it myself on WordPress with WooCommerce so customers can order firewood online. Payments run through Stripe and the shop is linked to their Lightspeed Retail X till, so stock and sales line up whether someone buys in the yard or on their phone.
I set up the analytics and migrated the hosting, then shot all of the product photography and the brand film, so every image and every frame on the site is theirs rather than a stock library's.
The brand film
Open the Valley Sawmills brand film
Visit valleysawmills.co.uk
What I did
Brand and visual identity. Wireframes. WordPress and WooCommerce build in Elementor. Stripe payments. Lightspeed Retail X POS integration. Analytics setup. Hosting migration. Product photography, videography and the brand film.
The result
The new site launched in time for the Frome Show, with a brand that is finally as good as the product.